Page Speed Optimization
What is Page Speed Optimization?
Page Speed Optimization refers to the process of being able to improve the time that it takes for a web page to load. In today’s fast-paced world, there’s an utmost importance of improving the performance and loading speeds of web pages.
Faster loading speed of a web page is very crucial as it leads to higher conversion rates and better user experience. A good page speed for SEO is considered to be one that takes three seconds or even less to load.
The process of Page Speed Optimization is very complex and involves careful and strategic planning that lasts for the whole life cycle of a website.
Advantages Of Page Speed Optimization
Improve Your Search Engine Ranking
Search Engines like Google actively consider Page Speed as a valuable factor in ranking. A faster page loading speed is more likely to make a page rank higher in the SERP.
Improve Your Conversion Rates
Page Speed Optimization is known to have a direct impact on the conversion rates. There have been studies that showed even a one-second delay in page loading time can result in lower conversion rates.
Fast And Seamless User Experience
If your website happens to load faster than the competitors then you are more likely going to both capture the attention of and retain the visitors. This also aids in building a connection with the audience.
Improve The SEO Performances
Here at Digibot Media SEO services, you are going to be able to get long-term positive results. After your website has been already optimized for the search engines, it is going to maintain its ranking for an extended period of time.
Top 3 Website Optimization Tools To Help With Page Speed
The report of Google search performance provides data on how a website is performing in the SERP. It shows information pertaining to CTR (Click-Through-Rate), Average Position, Impressions and Clicks over time. The PSI (Page Speed Insights) feature of Google Search Console will also be able to aid in giving analysis on page user experience for both desktop and mobile devices.
Google Optimize allows in running A/B tests for being able to compare the different variations of a webpage. Changes to its different elements can be made and tested simultaneously to see which one performs better. This helps in making the webpages of a site better suited for providing a top-notch user experience.
GTmetrix analyzes the page speed and performance of a website by measuring the different metrics. It also gives scores on the different aspects as an overview of the website's performance. With the aid of this feature you are going to get YSlow/PageSpeed grades according to your webpage's rulesets. A good form of YSlow/PageSpeed would indicate that your page is better optimized for the browser to render faster
Why Evaluate Ongoing Site Speed Optimization?
- The site speed directly has an impact on the user experience. Faster loading speeds of a site leaves a good impression on the visitors.
- An ongoing evaluation of the speed of a site helps in improving and maintaining the rankings on the search engine.
- Ongoing evaluation of speed also allows in being able to optimize the performance of a site.
- It helps in addressing any kind of issues that hinders conversions and provides a seamless experience for the users.
- This also potentially limits any redirect usage. More redirects have a negative impact on the SEO performance of a site.
Causes Of Slow Page Loading Time
Excessive HTTP Requests
Each of the elements on the web page including CSS files, images, fonts and scripts requires an HTTP request to the server.
Poor Server Performance
The performance and responsiveness of the web server hosting the website can impact page loading times.
Slow DNS Lookup
DNS Lookup refers to the process of translating a domain name into IP address.
Geographic Distance
The physical distance between a web server hosting and a user can adversely affect the page loading times.
How Do I Get Started?
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